AI · Analytics · Automation
I don't just run campaigns. I build the data layer marketing runs on — and the AI agents that act on it.
I'm Kanishk — a martech and analytics builder with 9+ years across real estate, home services and agency. I build tracking, CDP, lifecycle and reporting systems, and the AI agents that work on top of them, so growth keeps compounding after launch.
The Stack I Work In
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HubSpot -
Salesforce -
Segment -
GA4 -
Google Data Studio -
Google Ads -
Meta -
n8n -
Make -
Zapier -
OpenAI -
Claude -
Notion -
Slack -
Power BI -
GTM -
Cookiebot -
Optimizely -
Hotjar -
Mixpanel -
Clay
9+ Years in Martech & Analytics
Senior enough to be trusted with the stack — and the outcomes.
Real estate · home services · technology — from Alberta's largest private developer to a 10+ location franchise network.
Capabilities
What I bring to a senior martech team
Four clusters, mapped to how martech and marketing-ops roles are scoped — so you can check it against the JD fast.
Automation & AI Systems
Agentic workflows with tool access, decision loops, and escalation logic — not one-off prompts. Systems that run and self-correct after launch — and I show the eval, not just the workflow — the test cases, expected vs. actual, and the failure modes I found before trusting it with real leads.
Analytics & Attribution
Full-funnel measurement and reporting so every spend and campaign decision is grounded in real, queryable data.
Customer Data / CDP
Unified customer profiles, event tracking, and audience activation across the stack for clean, real-time segmentation.
AI Enablement & Governance
Rolling AI out across a marketing team with guardrails, review gates, and documented decision-making that scales safely.
Featured Work
Outcomes, not project names
The agent that qualifies our inbound leads — and how I know it's right
Built on n8n + Make calling the Anthropic and OpenAI APIs: qualifies and scores inbound leads, pushes enriched records into the CRM so sales works the right buyers first. The part most people skip — the eval that proves it's right.
The tracking plan that governs a CDP
Segment end-to-end: event design, identity resolution, server-side GTM, and the governance that keeps it clean.
Five spreadsheets to one source of truth
A live dashboard on synthetic data — CAC, LTV, ROAS, MER, contribution margin, anomaly detection. 40% less reporting time.
Experience
The path so far
Building the measurement and AI-agent layer for Alberta’s largest private developer — attribution, CDP, DSP implementation, and agentic automation across master-planned communities in Calgary and Edmonton.
Primary measurement advisor across a 10+ location franchise network. Owned attribution, $250K+ paid media at 3.8× ROAS, reporting, and 10+ lead-gen web builds (35% more inbound leads).
Translated client requirements into technical specs across 15+ web and mobile builds; bridged analytics, marketing and engineering.
Client-facing analytics and campaign partner for Sony, Fitbit, SanDisk and Gold Coast University — measurement, reporting and channel optimization across SEO, SEM and programmatic.
I share tracking teardowns, AI-agent experiments, and the occasional "here's what actually moved the number."
Get in touch
Looking for someone who can own your tracking, CDP, reporting and the AI agents on top of it? That's the job I do.
Currently open to Martech, Marketing Analytics, and Marketing Ops roles in Calgary (and remote).